Asia Australia United States South America Canada Europe Middle East Africa
C.R. LAURENCE COMPANY
c r l a u r e n c e . c o m
II crlaurence.ca crlaurence.com.au crlaurence.co.uk crlaurence.de crlaurence.eu
CRL CUSTOMER SERVICES
For Pricing Visit Our Web Site or Call Us Toll Free at the Phone Numbers Shown on the Back Cover
CRL Serves the World From Three Continents With Ever-Improving Service Capabilities
North America Europe Australia
C.R. Laurence has been a supplier to customers worldwide for decades, and can now offer our unmatched range of products and services from CRL locations on three continents: North America, Europe, and Australia.
Communicating
In our history we have prospered as a company because we've followed a path of innovation and growth, always seeking new ways to use the latest technology to expand our service capabilities. Major advancements in the world of communications have made much of this possible. We've always been among the first to introduce new ways of reaching our customers, and in return, have made it easier for them to do business with us. C.R. Laurence was the first in our industry to offer toll free telephone ordering. For over 40 years our customers have been able to call our 800 number to place orders, ask questions about products, get prices, and communicate with us without it costing them a cent. Our recent expansion into Europe lets us offer the same free phone and free fax service to our customers on that continent. In the early '80's we added toll free fax ordering, making it possible for our customers to fax their purchase orders, parts lists, shop drawings and other documents directly to our Customer Service Department at CRL Corporate Headquarters. It was during this time that we also introduced CRL FastFax, providing customers instant notification that their orders had been shipped. One of our most important advances was the installation of the CRL Computer System in 1978. The power of our abilities multiplied many times when we went 'online' because we were better able to track inventory levels throughout our distribution network, and better able to process your orders quickly and more accurately. The ongoing evolution of the CRL Computer System now includes our Internet and fax servers, which empowers us to offer our customers in every corner of the world ever-improving service at every step in the process, from order entry through shipping and billing. Some say our most important communications advancement was our entry into the business of Electronic Commerce with the introduction of the CRL web site in 1997. What was once a fledgling effort has blossomed into a self service web site featuring information regarding all of the products and services CRL has to offer. Customers who use crlaurence.com find an enlightening and comprehensive web site that is constantly improving with the addition of new features that make it quicker and easier to use. And now we have web sites especially tailored to the countries with which we do business. C.R. Laurence makes a serious effort to promote ever-improving service by making the investments required to improve communications at every level. We want your business dealings with CRL to be simple, clear, and
Building A Network
Providing the ever-improving service level we strive for means bringing CRL to our customers. From a single Los Angeles, California location we have grown to a network of Service Centers in six countries on three continents. Each of our Service Centers is connected to Corporate Headquarters through our computer system, which monitors and updates inventory levels with the arrival of each new delivery truck and the shipment of each customer order. Every Service Center receives fresh inventory each week through our Inter-Branch Transfer System so stock levels can remain high. This improves the percentage of your orders we can ship complete, and usually on the same day we receive them. Another advantage of having regionally located Service Centers in or near major metropolitan areas is the opportunity to serve our customers in person. Each CRL location has a Will Call Trade Counter open six days a week. For directions to CRL locations go to crlaurence.com and click on About CRL under the General Information menu to the left of your screen. The pop-up menu will give you a selection for Service Centers. And in order to provide ever-improving service, the CRL network of Service Centers will continue to grow. In recent years CRL service has come to Australia and Europe with the opening of locations to serve customers on these continents. New or enlarged Service Centers are planned for metropolitan areas throughout the U.S. With the opening of each new facility, we make getting what you want from CRL faster and easier.
Investing In People To Serve You
The best way we can serve you is to have capable people available to answer your questions, take and expedite your orders, suggest solutions to problems you may be having with a job, or to assist you in any manner we can. We maintain ongoing training programs so that the CRL people who serve you will have at their command the resources to make your business transactions with us a pleasant experience. convenient. If you feel that we can improve communications at any level, we would like to hear from you. To submit comments, go to crlaurence.com and click on Contact Us, then click on Web Comments.
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